The Urban Clothing movement has taken off in stores, but now that the Internet has become our main shopping venue, the trend for online clothing sales has become exceedingly popular. The trend for urban clothing that stems from seeing music videos by the popular hip hop and rap artists and their back up dancers has created a following, making the demand for the clothing increasingly high. Rappers and hip hop artists such as P Diddy or Wu Tang Clan have taken this high trend in fashion and created styles of clothing lines that follow the rappers and hip hop artists’ style. Followers of this music can now emulate the great wear in the music videos, and go out to clubs to listen to the songs they love, looking stylish and on trend.
The Internet has become the shopping mall of the times, and we can find anything do to with urban clothing online on it. The most popular clothing lines will come up on any search, with ease. The popularity of these lines of clothing are made available to most anyone, at more affordable prices than most boutique stores. People who want to emulate the stars they admire can copy their clothing, by buying the clothing lines directly manufactured by the rap and hip hop artists themselves, or if the artists are partial to another brand (Nike, Adidas, and Under Armor come to mind), then their fans may also wish to copy those fashion trends. Seeing your favorite rap artist wearing a trendy, name brand pair of shoes or a t-shirt in a video often makes us want to head out and carry on that trend in our own nights out at the club.